Publications:

The Boomer Report
A quarterly survey of trends and changes in the buying behavior and attitudes among Seniors, Matures and Boomers. Published from 2004 to 2006.

After Fifty – How the Baby Boom will Redefine the Mature Market
Paramount Publishing, Ithaca, N.Y.

After Sixty – Marketing to Baby Boomers, Reaching Their Big Transition Years
with co-editor Michelle Edelman;
Introduction by Lori Bitter, Partner, J. Walter Thompson, Mature Market Group
Paramount Publishing, Ithaca, N.Y.

Workshop
In 2006, with Gerry Linda he organized a workshop in Chicago entitled "Beyond the Boomers: The Transition Years." For copies of the presentations, contact Mike Gerecht at
Mgerecht@cdpublications.com

Quarterly Omnibus Survey
In 2007 he joined with NSON Opinion Research to conduct a quarterly omnibus survey. The research explored perceptions and attitudes among Seniors who have reached traditional retirement age and are transitioning into their sunset years and those in their fifties and sixties who have come of age during the years that followed World War II.

Work Experience
His experience includes working as a Senior Marketing Analyst at the Conference Board, as a Research Analyst at the Corporation for Public Broadecasting, as a Financial Analyst for Doubleday & Company, Research Analyst at Western Electric and Research Director at Hansen Advertising. (Hansen specialized in bank marketing and advertising).

Academic Background
Undergraduate concentration in Economics at Princeton University and Graduate studies in Political Science at New York University, including the rank of University Professor at Adelphi College, where he established the graduate school statistics curriculum. He has also taught courses in Marketing Marketing Research and Business Forecasting at Pace University and Fairleigh Dickinson University.