Dr. Harris has spent the past thirteen years studying, analyzing and making recommendations to companies and their agencies marketing their products and services to the Boomer and Beyond consumer. In addition to conducting qualitative and quantitative research for many diversified companies, he has organized and edited the following books. He believes you will find them informative and worthy of your time.
"AFTER FIFTY"
How the Baby Boom Will Redefine the Mature Market
Travel & Leisure, Fast Food, Apparel/Retail, Technology,
Personal Health and Financial Services
"AFTER SIXTY"
Marketing to Baby Boomers, Reaching Their Big Transition Years
with an introduction by Lori Bitter, Partner, JWT MMG
"UNDERSTANDING THE BOOMERS AND BEYOND MARKET"
"The report published by www.cdpublications.com is full of outstanding, easily digestible, practical marketing advice..."
- Chuck Nyren, advertisingtobabyboomers.blogspot.com
Click here to read Chuck Nyren's review |
