Marketing to Boomers and Beyond

HOW TO BUILD YOUR BUSINESS WITH THE MATURE CONSUMER

• Get new insights into how to develop new strategies and new relationships in these challenging economic times.
• Learn from nationally recognized experts on mature marketing.
• Special early-bird pricing! Register by April 15, 2010.

CONFIRMED SPEAKERS

Brent Bouchez, founding partner of Ad Agency Five0.

Jerry Shereshewsky, CEO, Grandparents.com, Luncheon Speaker.

Kevin Lavery, Managing Director of Millennium Direct, UK; Keynote Address (Kevin is also President of the International Mature Marketing Network [IMMN].)

Helen Foster, Foster Strategy, former partner JWT Mature Market Group.

Todd Harff, President, Creating Results. (Todd is also a founding member of IMMN.)

Mona Finston and Julia Brannan are the owners of m&j's marketing communications, by and for Boomer Women.

Tom Mann, Managing Partner TR Mann Consulting and founder of the Mature Market Experts Group.

Steve Howard, author of "Boomer Selling, Helping the Wealthiest Generation in History Own Your Premium Products and Services."

Adriane Berg, CEO, Generation Bold, a business development consultant to reach Boomers, older adults and caregivers, and author of "How Not To Go Broke at 102" and 12 other books.

Dr. Elaine Lyons and Ken Lyons, Perceptive Market Research. They will report on a national omnibus study of Boomers and Beyond that they recently conducted.

Pat Burns, author of the No. 1 bestseller "Grandparents Rock," "The Grandparenting Guide for the Rock-n-Roll Generation"; corporate advisor, co-founder of the Orange County Children's Book Festival; and motivational speaker.

Paul E. Johnson, formerly Account Manager, TNS, who will report on his recently published article "Grandparenting: A New Image."

Kurt Medina, President of Medina Associates consultancy, and co-author of the best-selling book "77 Truths About Marketing to the 50+ Consumer."

SPECIAL PANEL PRESENTATION

"Marketing to Boomer Women: How to Successfully Reach Them Using Social Media"

Moderated by Martin Diano, CEO, Boomer Authority™ and Publisher of the Baby Boomer (Knowledge Center)™

Panelists: Nancy Padberg, CEO Navigate Boomer Media; Marva Goldsmith, CEO and author, Branding50.com; Sandra Levitin, Founder/CEO/Editor, Kalon Women.

SPONSORSHIP OPPORTUNITIES One (1) complimentary registrations to the Workshop (Value: $350) Company logo and acknowledgment on Workshop entrance signage Verbal acknowledgment during workshop from organizers and speakers Distribution of promotional information to each attendee COST: $300.00 (a 10% discount will be offered to BA members). Sponsorship Registration $300.00 Sponsorship Registration (10% BA Discount) $270.00

April 15, 2010 Early Bird Registration: Individual $175.00; with colleague $275.00 (a 10% discount will be offered to BA and GPR members). Individual Registration $175.00 Individual Registration (10% BA Discount) $157.50 Individual Registration (10% GPR Discount) $157.50 Individual Registration (10% IMMN discount) $157.50 Individual Registration (10% MME discount) $157.50 Individual + Colleague $275.00 Individual + Colleague (10% BA Discount) $247.50 Individual + Colleague (10% GPR Discount) $247.50 Individual + Colleague (10% IMMN Discount) $247.50 Individual + Colleague (10% MME discount) $247.50

In addition to breakfast and lunch, each attendee will receive a copy of Kurt Medina's book "77 Truths About Marketing to the 50+ Consumer" and a copy of "After Fifty" or "After Sixty." (See website www.beyondboomers.com for summaries of each book.)

WORKSHOP SPONSORS

Here's your invitation to join Boomer Authority™ Association
Your registration for the Workshop includes a FREE membership in the Boomer Authority™ Association, the world's largest association for experts, authors, digital advertising agencies, marketing/PR firms, and publishers of websites, blogs and social networking communities that specialize in the 50+ Baby Boomer marketplace. Click HERE to join.